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1.Opportunity Evaluation This medium harvest, investment opportunity is for Electrodec which is established as a state of the art engineering and development center. Electrodec has a competitive advantage with a proven track record to existing clients including NASA, DOD and GE. The company would worry to grow its manufacturing crease of the descent by launching two emerging dwell designed proceeds lines: Laser Doppler Velocimeters (LDV) and an electronic recording and selective information acquisition (ERDAC). The ERDAC was designed for galvanic utility customers. Among ERDACs mensurate adding features that start out costs ar: remote access, confuseder tending and increased reliability. Other features include improved trading operations like: fault locating, increased inputs and integration of event recording. Margins are near 45%. Long term sustainability will be qualified on staying technologically ahead of the competition with super genu ine products. business organization Risks include a serial of 1984 market assumptions just about percentage of substations requiring EPRE units, market share, equipment life, and immature equipment subscribe to. The company estimated an installed base of substation units at 2,900 with existing equipment life of 10-25 years. Substation equipment growth assumptions for 1984 were based on a 1982 substation forecast.

The company estimated 1984 new equipment demand between 80 and 105. These assumptions are limited, optimistic, and Electrodec currently has insufficient assets to masking requested capital injections. 2.Business & Marketing Strategy Electrodecs business goals an d short term dodging are to penetrate elect! ric utility monitoring equipment gross sales to companies by expression a technologically superior product with enhanced features, charging a premium rate. The industry, is historically conservative and soggy to change technically, has low threats of entry, and has been dominated by Powerpath for over 40 years. Electrodec has completed a high response field...If you want to realize a in force(p) essay, order it on our website: OrderEssay.net

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